Executive Manager, Social Marketing and Communications, and Head of This Girl Can – Victoria

Melanie Fineberg has more than 20 years' marketing and communications experience in the government and not-for-profit sectors throughout Australia and internationally. 

Whether focused on road safety or workplace safety, health and wellbeing or raising funds for life-saving research, Melanie has spent her career leading high-performing teams to deliver work that has a positive impact on people’s lives. 

During her time at VicHealth, Melanie has been responsible for the highly successful This Girl Can – Victoria campaign and for transforming the Social Marketing and Communications function into an integrated, multi-channel team. 

For the past 3 years, Melanie has been on the judging panel for the Cannes Young Lions Australia awards. Melanie has a Bachelor of Arts in Communications and a Post Graduate Certificate in Public Relations from the University of Technology Sydney. 

Find Mel on LinkedIn.