A big thanks to all who took part in last Wednesday's Futures Jam for the Physical Activity Innovation Challenge with Doing Something Good.
We had 75 participants from across the sector and around the state join us for a deep dive in to trends in sport and physical activity and research in to what is driving participation in sport and physical activity in Australia.
Shaping big ideas
We took a look at what can help shape a good idea, exploring the principles of design-led thinking and the practices of user-centred design and Lean Startup.
Participants developed personas to help better understand their target market segment, discussed what assumptions they might have about their target audience, and ways they can build their knowledge and test ideas before they even spend any money on designing a new service or building a new product.
Want a quick review? You can find the Doing Something Good presentation slides for the Futures Jam on Slideshare.
We had a terrific line up of speakers giving six minute Lightning Talks sharing their stories, innovative approaches and practical insights in to how we might get more Victorians active.
- Hamish Cain, from Tennis Victoria gave us an inside view in to the success of the AOBlitz connecting Australian communities with top players, and giving people a good reason to pick up a racquet. See the slides from Hamish's presentation
- Jeremy Kann, General Manager of Tough Mudder, shared how the unique values and culture of their growing number of challenges were engaging people all around the world to move beyond competition to working as teams to succeed together on probably the toughest event on the planet. See the slides from Jeremy's presentation
- Marigo Raftopoulos, Director of the Strategic Games Lab spoke about how tapping in to desires can help get people active. See the slides from Marigo's presentation
- Mike Halligan, Co-Founder and CEO BodyWise shared the story of the BodyWise App and how they’ve used lean startup principles and personas to build a growing community of over 40,000 users (and growing). See the slides from Mike's presentation
- Homaxi Irani, Head of Customer Experience at HeathWallace took us through the principles and practice of user-centred design and the importance of designing for user experiences. See the slides from Homaxi's presentation
Lightning Talks were also recorded on video and will be available to watch online next week. We’ll email you as soon as they're up.
Inspiration for developing good ideas
We've compiled a list of some of our favourite resources and inspiring and practical videos to help you develop your big idea.
On our highly recommended list of TEDTalks:
- Stephen B Johnson on Where good ideas come from – "chance favours the connected mind".
- Simon Sinek on How great leaders inspire action – "people don’t buy what you do they buy why you do it".
- Dan Pink on What motivates us (based on his excellent book Drive).
Links to some of their favourite sites with the latest trends, and insights from the fields of design and innovation:
- Trend and Tonic - providing a daily snapshot of the world's most intriguing happenings and what they mean for the marketplace tomorrow
- Trend Watching - helping forward-thinking business professionals understand the new consumer and uncover innovation opportunities
- Design Taxi - daily updated editorial focusing on Creativity and Innovation
- Experientia - daily insights on user experience, experience design and people-centred innovation Audience
- Fast Company - inspiring readers and users to think beyond traditional boundaries, lead conversations, and create the future of business
- Brain Pickings - a subjective lens on what matters in the world and why
Preparation for tomorrow's rapid prototype workshop
We have a big day in store for those coming to tomorrow’s Rapid Prototype workshop – we’ll be developing and testing ideas in response to the question "How might we get more Victorians active". This is your chance to play around with a few ideas and learn how you can brainstorm and test ideas collaboratively and rapidly. It will be a dynamic, practical workshop and bound to be a lot of fun.
In preparing for tomorrow's workshop: Review the market segments for our target audiences and think about what problems you’re solving for them (think pains and gains).
- Adult market segments: Sidelined Sportsters, Club Wary, Ponderers
- Child market segments: Thrifty Enthusiasts, Ponderers
- Watch Simon Sinek's TEDTalk on why we should start with why
- Watch Google's Charles Warren's talk on the secret question top innovators use.