VicHealth conducted an online survey of 6000 Australians to understand why cider is becoming the drink of choice for many Australians.
Resource 1: Attitudes of Australian cider drinkers research summary (648KB)
Resource 2: Attitudes of Australian cider drinkers fact sheet (224KB)
Cider is one of the fastest growing alcohol categories in Australia, with the volume of cider available on the market increasing by 30 per cent in 2011 alone.
In response to this rapid growth in popularity, VicHealth conducted an online survey of 6000 Australians to understand why cider is becoming the drink of choice for many Australians.
The resulting research uncovered valuable data on why cider drinkers prefer the beverage over others, who is drinking it, whether there is a perception that it is healthier than other types of alcohol, and if it is being consumed in excess.
Interestingly, the survey reveals that cider drinkers are generally health conscious and would consider a lower alcohol content option, if one were available on the market.