The Parents’ Voice is one of the key partnerships that VicHealth has helped establish and foster over the last decade.
The Parents’ Voice provides a platform for over 4000 parents, grandparents and carers across Australia to express their opinions and advocate for improved children’s food and physical activity environments. As well as assisting parents to advocate for improvements at a local, state and national level in their children’s schools, homes and outdoor environments, The Parents’ Voice also acts as an information disseminator, breaking news and running campaigns on various health promotion initiatives.
Current areas of focus for The Parents’ Voice include healthy schools, unhealthy food marketing to children, physical activity, healthy checkouts and healthy eating for kids. A key annual campaign is the Fame and Shame Awards, which aims to raise awareness of the techniques used by advertisers to promote unhealthy foods and drinks to children, as well as recognising those advertisers that promote healthy food to children in a fun and appealing way.
The Parents’ Voice is funded by VicHealth, Diabetes Australia -Vic, Cancer Council Australia, and YMCA Victoria, with support from Australia and New Zealand Obesity Society.