The Parents’ Jury announced voting has begun for its annual Fame and Shame Awards. The Awards give parents an opportunity to have their say - for or against - various strategies used by food manufacturers and marketers to promote their products to children.
Parents’ Voice announced voting has begun for its annual Fame and Shame Awards. The Awards give parents an opportunity to have their say - for or against - various strategies used by food manufacturers and marketers to promote their products to children.
Members of The Parents’ Jury can now vote in categories, including the Pester Power award, the Smoke and Mirrors award and the Bad Sport category.
Parents’ Voice Manager, Corrina Langelaan said: “Australian families are facing more sophisticated advertising and marketing techniques every day and it’s not just through their television screens.
“Social media and the branding of children’s sporting programs are examples of increasingly invasive forms of marketing that parents’ battle every day. And that marketing is overwhelmingly for unhealthy food.
“This issue goes beyond the role of parents’. The Parents’ Jury Fame and Shame Awards work to highlight the need for junk food companies to take some responsibility for the health of children. They continually push their unhealthy products and, with one-quarter of Australian children estimated to be overweight or obese, it’s time for everyone to take a stand for healthier living.”
The awards also seek to recognise companies that make an effort to be responsible in their advertising and publically acknowledge their good work via the Parents’ Choice award.
Mother of two and member of Parents’ Voice, Natalie Wischer, has voted and encourages other parents to do the same. “Even though my husband and I have restrictions on what our sons watch, I still hear them reciting advertising jingles.”
Natalie is particularly concerned about the food industry’s use of social media and sponsorship of children sports to promote unhealthy foods. These are areas which are difficult for parents to control. “Imagine my surprise when my kids came home from a cricket competition with sachets of the sponsor’s product and headed straight to the computer to find the company’s website. Suddenly food I don’t buy was in my house.”
“I urge parents who are concerned about their kids’ level of exposure to junk food advertising to have their say and shame these companies by nominating them on The Parents’ Jury website.”
Join over 5000 concerned parents and add your voice by registering on http://parentsvoice.org.au/.
Notes to Editor
The Fame and Shame Awards 2011 launch film can be found here.
Interview opportunities are available. Call Corrina Langelaan on 0423 791 194 or [email protected]
Parents’ Voice is an online network of almost 5,000 parents, grandparents and guardians, who are interested in improving the food and physical activity environments of Australian children. The Fame and Shame awards are now entering their seventh year. Awards are as follows –
The Shame Award for Pester Power for the food marketing campaign that members hate the most for encouraging children to nag for unhealthy foods. (2010 ‘winner’ Kellogg’s LCM bars)
- The Shame Award for Smoke & Mirrors for the use of claims on children's foods that make an unhealthy product appear healthier than it is. (2010 ‘winner’ Kellogg’s Nutri-Grain cereal)
- The Shame Award for Bad Sport is awarded to a sports association, team or athlete that promotes unhealthy food and drinks to children. (Last awarded in 2009 to McDonald's and Australian Little Athletics state associations.)
- The Fame Award for Parents' Choice congratulates the food marketing campaign that promotes healthy eating to children in a fun and appealing way. (2010 winner ‘Serve ‘em up veggies’)
- Parents’ Voice believes regulation is required to prohibit unhealthy food advertising on television during times when significant numbers of children are likely to be watching.
- We also want regulation to be applied comprehensively to unhealthy food product and brand advertising directed to children in all forms, media and locations.
- Research undertaken by the Obesity Policy Coalition suggests that nearly 9 in 10 people are in favour of the government introducing stronger restrictions to reduce the amount of unhealthy food and drink advertising seen by children.
According to research, obese children have a 25-50% chance of becoming obese adults and this chance increases to 78% for obese teens.