24 Mar, 2014 Last updated: 30 Mar, 2015

By Jerril Rechter, VicHealth CEO

Letter to the editor from VicHealth CEO Jerril Rechter was first published in the Bendigo Advertiser on 22 March 2014.

VicHealth CEO Jerril Rechter

Alcohol-fuelled violence has been a hot topic for years, but lately the public debate has shifted to the underlying Australian drinking culture at the heart of this issue.

VicHealth's research shows drinking is seen as normal in most social situations, from funerals to children's birthday parties, to the footy and everything in between. 

In fact, the only places where Australians think it's not right to drink are at church, a baby shower and a study group. 

So it's not surprising we are starting to question whether alcohol and quite often a lot of it is needed to enjoy our social lives. 

VicHealth thinks this conversation is an important step towards changing the culture of alcohol in Victoria, so together with the State Government, we are almost at the end of our summer campaign to get people talking. 

We've asked young Victorians aged 16 to 29 to come up with a creative name for the point in the night when clear thinking turns into more drinking. 

We've had a great response so far from thousands of young people who are ready to talk about alcohol. 

The competition is down to the final top 20 names. 

We encourage all Victorians to go to www.namethatpoint.com to take part in the conversation.

Anyone who votes for their top name has the chance to win $1000.

- Jerril