Last updated: 29 May, 2020

The latest Leading Thinker project is the first ever, large-scale big data analysis of the extent and nature of the portrayal of women and men in Victorian sports print media.

The report, Buried Treasures and Missed Opportunities in Victorian Sports Reportingprovides new evidence to both inform the debate and to highlight challenges and opportunities. 


These important findings are a major step forward in better understanding gender portrayal in sports reporting and what needs to be done to reach gender equality goals in women's sports reporting. This report is vital to anyone who talks about, writes about or reports on sport. 


This research was supported by Swinburne Social Innovation Research Institute.


To learn more about VicHealth's Leading Thinkers, click here.